74 Terms · 10 Categories

The TikTok Shop seller's dictionary

Every metric, fee, and concept that shapes your TikTok Shop profit — explained in plain English with formulas, examples, and 2026 benchmarks.

Plain English Real TikTok Shop numbers Updated monthly
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For sellers & agencies

You know what these terms mean. Now see what they do to your bottom line.

Dashboardly calculates every metric on this page automatically from your live TikTok Shop data — net profit after every fee, refund, ad dollar, and affiliate payout. By SKU. In real time.

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Why this glossary exists

TikTok Shop has its own ecosystem — fees, metrics, and operational concepts that don't map cleanly to Amazon, Shopify, or any other platform. A 6% referral fee on one category but 5% on another. Settlement periods that delay your payout. Affiliate clawbacks that erase a week's profit. FBT fees that change how margins work.

Every definition is written by operators who actually sell on TikTok Shop and the analysts who built Dashboardly. You'll find the formula, a worked example using real order data, and the benchmark sellers in your category are actually hitting in 2026 — not outdated numbers scraped from a 2022 Shopify blog.

Bookmark it. Come back when you need to check a fee, look up a formula, or settle an argument about what "contribution margin" actually means.