Contribution Margin the amount each sale contributes to covering fixed costs and generating profit, calculated as selling price minus all variable costs (COGS, fees, shipping, commissions).
Dashboardly calculates Contribution Margin from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
Healthy: 30-50% of selling price. Below 20% makes it hard to cover fixed costs.
Contribution Margin = Selling Price - Variable Costs Per Unit
TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates Contribution Margin from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
Contribution Margin is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks Contribution Margin automatically so you don't have to pull exports.
Our complete walkthrough of Contribution Margin: What Is GMV on TikTok Shop — And Why It's Not Your Revenue.
The amount each sale contributes to covering fixed costs and generating profit, calculated as selling price minus all variable costs (COGS, fees, shipping, commissions).
$29.99 - $19.19 variable costs = $10.80 contribution margin (36%)
Healthy: 30-50% of selling price. Below 20% makes it hard to cover fixed costs.
The amount each sale contributes to covering fixed costs and generating profit, calculated as selling price minus all variable costs (COGS, fees, shipping, commissions).
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
Start Free Trial →
