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Book a Demo Call12 data reports covering GMV, sellers, buyers, fees, ads, and fulfillment — sourced from TikTok's official data, industry research, and aggregated seller telemetry. The benchmarks that tell you where you stand.
Each report pulls from multiple sources, notes its methodology, and highlights what actually matters for seller decisions — not vanity stats that look good in a deck.
TikTok Shop's explosive growth in context: quarterly GMV trajectory, market-share gains against Amazon and Shopify, revenue milestones, and the categories driving the numbers. The foundation for every other report on this page.
Merchant counts by size tier, new-seller onboarding velocity, and the success metrics separating $100K/mo shops from the long tail.
Average conversion by category, traffic source (organic vs LIVE vs ads), and content format. Benchmark your shop against what's normal.
Buyer demographics, age distribution, purchase-frequency patterns, and spending behavior — the audience you're actually selling to.
Top-selling categories ranked by GMV, product-trend volatility, and where the category-level growth is accelerating right now.
Creator economy data: average commission rates, top-performing niches, and how much affiliate revenue is actually reaching merchants.
LIVE commerce conversion rates, average watch time, revenue per stream, and the category mix driving LIVE's outsized returns.
Ad-spend trends, CPC/CPM benchmarks, ROAS ranges by category, and where paid traffic is still cheap — and where it's getting expensive fast.
Head-to-head marketplace data: fees, seller counts, GMV trajectory, and the category-level gap that is (and isn't) closing.
Complete fee breakdown: referral rates by category, payment-processing costs, and the total cost-of-selling math most sellers get wrong.
FBT adoption rates, average shipping costs, delivery-time distributions, and fulfillment-satisfaction scores that correlate with repeat buyers.
Return rates by category, refund-processing timelines, and the customer-satisfaction metrics that predict lifetime value.
Dashboardly tracks every metric on this page against your live shop data. See exactly where you beat the average, where you're bleeding margin, and which SKUs are pulling their weight — updated by the second.
See my real numbers 14-day free trial · Plans from $29/moEvery report on this page is triangulated from three inputs: TikTok's official reporting (seller-center disclosures, quarterly updates, category-level fee schedules), third-party research from firms tracking social commerce, and aggregated telemetry from the TikTok Shop merchants using Dashboardly to track real-time P&L. When sources conflict, we flag it. When the data is limited, we say so.
Updated every month as TikTok publishes new disclosures and our merchant panel grows. Bookmark the page — or connect your shop and let Dashboardly benchmark you against these numbers automatically, every time your dashboard loads.
