Gross ROAS is not net ROAS. Use fee, COGS, refund, and affiliate inputs to see whether ad spend is actually profitable.
Gross ROAS0x
Net ROAS0x
Profit after ads$0
Why ROAS can lie on TikTok Shop
A campaign can show strong gross ROAS and still lose money once refunds, COGS, referral fees, creator commissions, fulfillment, and settlement adjustments are counted. Use net ROAS before increasing spend.
| Signal | Action |
|---|---|
| Net ROAS above 1.5x | Test scale carefully. |
| Net ROAS near 1.0x | Fix price, COGS, offer, or creative before scaling. |
| Net ROAS below 1.0x | Campaign is not funding its own costs. |
Dashboardly combines TikTok Shop order economics with ad spend so campaign performance is measured by profit, not only revenue.
