TikTok Shop Score a performance rating assigned by TikTok to each seller shop based on order fulfillment speed, customer satisfaction, policy compliance, and return rates.
Dashboardly calculates TikTok Shop Score from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
Excellent: 4.5+. Good: 4.0-4.5. At risk: 3.5-4.0. Penalty zone: <3.5.
Shop Score = weighted average of fulfillment, satisfaction, compliance, and return metrics
TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates TikTok Shop Score from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
TikTok Shop Score is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks TikTok Shop Score automatically so you don't have to pull exports.
A performance rating assigned by TikTok to each seller shop based on order fulfillment speed, customer satisfaction, policy compliance, and return rates. Higher scores unlock better visibility and features.
A shop with 98% on-time shipment, 4.8 star rating, 0 policy violations = high shop score
Excellent: 4.5+. Good: 4.0-4.5. At risk: 3.5-4.0. Penalty zone: <3.5.
A performance rating assigned by TikTok to each seller shop based on order fulfillment speed, customer satisfaction, policy compliance, and return rates.
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
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