CPV (Cost Per View) the cost an advertiser pays for each video view on TikTok. A view is typically counted after 6 seconds of watch time. CPV is key for measuring awareness campaign efficiency.
Dashboardly calculates CPV (Cost Per View) from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
TikTok avg: $0.01-$0.05. Spark Ads: $0.005-$0.02. In-Feed: $0.02-$0.08.
CPV = Total Ad Spend / Total Video Views
TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates CPV (Cost Per View) from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
CPV (Cost Per View) is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks CPV (Cost Per View) automatically so you don't have to pull exports.
Our complete walkthrough of CPV (Cost Per View): the essential TikTok Shop KPIs to track.
The cost an advertiser pays for each video view on TikTok. A view is typically counted after 6 seconds of watch time. CPV is key for measuring awareness campaign efficiency.
$500 ad spend / 100,000 views = $0.005 CPV
TikTok avg: $0.01-$0.05. Spark Ads: $0.005-$0.02. In-Feed: $0.02-$0.08.
The cost an advertiser pays for each video view on TikTok. A view is typically counted after 6 seconds of watch time. CPV is key for measuring awareness campaign efficiency.
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
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