PDP the individual product listing page on TikTok Shop where customers view product images, description, price, variants, reviews, and shipping information before making a purchase decision.
Dashboardly calculates PDP from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
Good PDP conversion: 3-8%. Great: 8-15%. Top performers: 15%+. Main images drive 60%+ of conversion.
PDP Conversion Rate = Orders / PDP Views × 100
TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates PDP from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
PDP is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks PDP automatically so you don't have to pull exports.
The individual product listing page on TikTok Shop where customers view product images, description, price, variants, reviews, and shipping information before making a purchase decision.
500 orders / 10,000 PDP views = 5% PDP conversion rate
Good PDP conversion: 3-8%. Great: 8-15%. Top performers: 15%+. Main images drive 60%+ of conversion.
The individual product listing page on TikTok Shop where customers view product images, description, price, variants, reviews, and shipping information before making a purchase decision.
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
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