SKU (Stock Keeping Unit) a unique alphanumeric identifier assigned to each product variation for inventory tracking, sales analysis, and order fulfillment.
Dashboardly calculates SKU (Stock Keeping Unit) from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
Average TikTok Shop seller manages 15-50 active SKUs. Top sellers: 100-500+ SKUs.
SKU Format: [Category]-[Product]-[Variant]-[Number] (e.g., BEA-LIP-RED-001)
TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates SKU (Stock Keeping Unit) from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
SKU (Stock Keeping Unit) is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks SKU (Stock Keeping Unit) automatically so you don't have to pull exports.
For a deeper look at SKU (Stock Keeping Unit), see SKU-Level ROI Tracking for TikTok Shop.
A unique alphanumeric identifier assigned to each product variation for inventory tracking, sales analysis, and order fulfillment.
BEA-LIP-RED-001 = Beauty > Lipstick > Red > First variant. Each size, color, or bundle gets its own SKU.
Average TikTok Shop seller manages 15-50 active SKUs. Top sellers: 100-500+ SKUs.
A unique alphanumeric identifier assigned to each product variation for inventory tracking, sales analysis, and order fulfillment.
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
Start Free Trial →
