Average Order Value (AOV) the average dollar amount spent per order, calculated by dividing total revenue by the number of orders.
Dashboardly calculates AOV from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
TikTok Shop AOV: $28-35 average. Beauty $22-28, Electronics $45-80, Fashion $25-40. US average ~$59 per purchase.
AOV = Total Revenue / Number of Orders
TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates AOV from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
AOV is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks AOV automatically so you don't have to pull exports.
More on AOV and related metrics: our complete TikTok Shop metrics guide.
The average dollar amount spent per order, calculated by dividing total revenue by the number of orders.
$34,200 revenue / 1,200 orders = $28.50 AOV
TikTok Shop AOV: $28-35 average. Beauty $22-28, Electronics $45-80, Fashion $25-40. US average ~$59 per purchase.
The average dollar amount spent per order, calculated by dividing total revenue by the number of orders.
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
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