Conversion Rate the percentage of visitors or viewers who complete a desired action, typically a purchase.
Dashboardly calculates Conversion Rate from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
TikTok Shop: 3-5% average, 8-12% optimized. Shopify: 1.4-1.8%. Amazon: 2.6% general, 12%+ Prime.
Conversion Rate = (Number of Orders / Number of Visitors) × 100
TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates Conversion Rate from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
Conversion Rate is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks Conversion Rate automatically so you don't have to pull exports.
See how Conversion Rate works in practice in our complete TikTok Shop metrics guide.
The percentage of visitors or viewers who complete a desired action, typically a purchase.
10,000 product page views → 350 orders = 3.5% conversion rate
TikTok Shop: 3-5% average, 8-12% optimized. Shopify: 1.4-1.8%. Amazon: 2.6% general, 12%+ Prime.
The percentage of visitors or viewers who complete a desired action, typically a purchase.
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
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