Cost Per Acquisition (CPA) the total marketing and advertising cost required to acquire one new customer. On TikTok Shop, CPA includes ad spend and affiliate commissions divided by new customers acquired.
Dashboardly calculates CPA from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
TikTok Shop organic: $5-$15. Paid ads: $15-$40. Affiliate-driven: $8-$25.
CPA = Total Acquisition Spend / New Customers Acquired
TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates CPA from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
CPA is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks CPA automatically so you don't have to pull exports.
More on CPA and related metrics: TikTok Shop accounting essentials.
The total marketing and advertising cost required to acquire one new customer. On TikTok Shop, CPA includes ad spend and affiliate commissions divided by new customers acquired.
$2,000 ad spend / 100 new customers = $20 CPA
TikTok Shop organic: $5-$15. Paid ads: $15-$40. Affiliate-driven: $8-$25.
The total marketing and advertising cost required to acquire one new customer. On TikTok Shop, CPA includes ad spend and affiliate commissions divided by new customers acquired.
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
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