Live Shopping a real-time video shopping experience where sellers demonstrate products live on TikTok. Viewers can purchase featured items directly during the stream without leaving the app.
Dashboardly calculates Live Shopping from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
Avg LIVE conversion: 3-8%. Top performers: 10-15%. Avg order value during LIVE: typically 10-20% lower than non-LIVE.
LIVE Conversion Rate = Orders During LIVE / Viewers × 100
TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates Live Shopping from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
Live Shopping is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks Live Shopping automatically so you don't have to pull exports.
See how Live Shopping works in practice in our complete TikTok Shop metrics guide.
A real-time video shopping experience where sellers demonstrate products live on TikTok. Viewers can purchase featured items directly during the stream without leaving the app.
50 orders from 2,000 viewers = 2.5% LIVE conversion rate
Avg LIVE conversion: 3-8%. Top performers: 10-15%. Avg order value during LIVE: typically 10-20% lower than non-LIVE.
A real-time video shopping experience where sellers demonstrate products live on TikTok. Viewers can purchase featured items directly during the stream without leaving the app.
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
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