Cost of Goods Sold (COGS) the direct costs attributable to producing or purchasing the goods sold by a business, including raw materials, manufacturing, and freight.
Dashboardly calculates COGS from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
TikTok Shop COGS typically 30-50% of revenue. Beauty 35-45%, Electronics 50-65%, Fashion 40-55%.
COGS = Beginning Inventory + Purchases – Ending Inventory
TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates COGS from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
COGS is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks COGS automatically so you don't have to pull exports.
Our complete walkthrough of COGS: How to Calculate COGS for TikTok Shop Products.
The direct costs attributable to producing or purchasing the goods sold by a business, including raw materials, manufacturing, and freight.
500 units purchased at $8 each. 400 sold. COGS = $8 × 400 = $3,200
TikTok Shop COGS typically 30-50% of revenue. Beauty 35-45%, Electronics 50-65%, Fashion 40-55%.
The direct costs attributable to producing or purchasing the goods sold by a business, including raw materials, manufacturing, and freight.
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
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