Dead Stock inventory that has not sold within an expected timeframe and is unlikely to sell at full price. It ties up capital and may incur storage costs, especially with FBT.
Dashboardly calculates Dead Stock from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
Healthy: <10% dead stock. Warning: 10-20%. Serious problem: >20%.
Dead Stock % = (Unsold Units After X Days / Total Units Purchased) × 100
TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates Dead Stock from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
Dead Stock is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks Dead Stock automatically so you don't have to pull exports.
Inventory that has not sold within an expected timeframe and is unlikely to sell at full price. It ties up capital and may incur storage costs, especially with FBT.
200 units unsold after 90 days out of 1,000 purchased = 20% dead stock
Healthy: <10% dead stock. Warning: 10-20%. Serious problem: >20%.
Inventory that has not sold within an expected timeframe and is unlikely to sell at full price. It ties up capital and may incur storage costs, especially with FBT.
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
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