Profit Margin the percentage of revenue that remains as profit after costs are deducted. Gross margin excludes operating expenses; net margin includes all costs.
Dashboardly calculates Profit Margin from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
TikTok Shop: 40-65% gross margin, 10-25% net margin. Top sellers achieve 20-30% net.
Gross Margin = (Revenue – COGS) / Revenue × 100. Net Margin = Net Profit / Revenue × 100.
TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates Profit Margin from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
Profit Margin is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks Profit Margin automatically so you don't have to pull exports.
For a deeper look at Profit Margin, see The True Profit Formula for TikTok Shop: Calculate Your Real Margins.
The percentage of revenue that remains as profit after costs are deducted. Gross margin excludes operating expenses; net margin includes all costs.
$30 product, $12 COGS = 60% gross margin. After all fees/expenses = 18% net margin.
TikTok Shop: 40-65% gross margin, 10-25% net margin. Top sellers achieve 20-30% net.
The percentage of revenue that remains as profit after costs are deducted. Gross margin excludes operating expenses; net margin includes all costs.
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
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