Sales Velocity the rate at which products sell over a given period, typically measured as units per day. High sales velocity indicates strong demand and effective marketing.
Dashboardly calculates Sales Velocity from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
Top TikTok Shop products: 50-500+ units/day. Average performers: 5-20 units/day. Slow movers: <5 units/day.
Sales Velocity = Total Units Sold / Number of Days
TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates Sales Velocity from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
Sales Velocity is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks Sales Velocity automatically so you don't have to pull exports.
See how Sales Velocity works in practice in TikTok Shop Inventory Management: How to Prevent Stockouts Before They Kill Your Momentum.
The rate at which products sell over a given period, typically measured as units per day. High sales velocity indicates strong demand and effective marketing.
300 units / 30 days = 10 units/day sales velocity
Top TikTok Shop products: 50-500+ units/day. Average performers: 5-20 units/day. Slow movers: <5 units/day.
The rate at which products sell over a given period, typically measured as units per day. High sales velocity indicates strong demand and effective marketing.
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
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