Impressions the total number of times your content or advertisement is displayed on a user's screen, regardless of whether they interact with it. One user can generate multiple impressions.
Dashboardly calculates Impressions from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
Organic post: 1K-100K+ impressions. Paid ad: depends on budget. $100 budget ≈ 15K-50K impressions.
Impressions are a raw count metric (no formula). CPM = (Spend / Impressions) × 1,000
TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates Impressions from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
Impressions is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks Impressions automatically so you don't have to pull exports.
See how Impressions works in practice in TikTok Shop SKU-level ROI guide.
The total number of times your content or advertisement is displayed on a user's screen, regardless of whether they interact with it. One user can generate multiple impressions.
A TikTok Shop ad shown 500,000 times = 500,000 impressions
Organic post: 1K-100K+ impressions. Paid ad: depends on budget. $100 budget ≈ 15K-50K impressions.
The total number of times your content or advertisement is displayed on a user's screen, regardless of whether they interact with it. One user can generate multiple impressions.
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
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