Gross Merchandise Value (GMV) the total dollar value of all merchandise sold through a marketplace over a specific time period, calculated before deducting fees, returns, cancellations, or any other costs.
Dashboardly calculates GMV from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
TikTok Shop: Beginner <$5K, Growing $5K-$25K, Established $25K-$100K, Top Seller $100K+
GMV = Number of Orders × Average Order Value (AOV)
TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates GMV from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
GMV is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks GMV automatically so you don't have to pull exports.
See how GMV works in practice in What Is GMV on TikTok Shop — And Why It's Not Your Revenue.
The total dollar value of all merchandise sold through a marketplace over a specific time period, calculated before deducting fees, returns, cancellations, or any other costs.
1,200 orders × $28.50 AOV = $34,200 monthly GMV
TikTok Shop: Beginner <$5K, Growing $5K-$25K, Established $25K-$100K, Top Seller $100K+
The total dollar value of all merchandise sold through a marketplace over a specific time period, calculated before deducting fees, returns, cancellations, or any other costs.
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
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