Units Per Transaction (UPT) the average number of items purchased in a single order. Higher UPT indicates effective bundling and cross-selling strategies.
Dashboardly calculates UPT from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
TikTok Shop avg: 1.2-1.8. Beauty bundles: 1.5-2.5. Single-item categories: 1.0-1.3.
UPT = Total Units Sold / Total Orders
TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates UPT from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
UPT is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks UPT automatically so you don't have to pull exports.
The average number of items purchased in a single order. Higher UPT indicates effective bundling and cross-selling strategies.
1,200 units / 800 orders = 1.5 UPT
TikTok Shop avg: 1.2-1.8. Beauty bundles: 1.5-2.5. Single-item categories: 1.0-1.3.
The average number of items purchased in a single order. Higher UPT indicates effective bundling and cross-selling strategies.
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
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