Churn Rate the percentage of customers who stop purchasing from your shop over a given period. The inverse of retention rate. High churn means you are constantly needing new customers to maintain revenue.
Dashboardly calculates Churn Rate from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
E-commerce annual: 60-80%. Monthly: 5-10%. Subscription boxes: 10-15% monthly.
Churn Rate = (Lost Customers / Start Customers) × 100
TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates Churn Rate from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
Churn Rate is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks Churn Rate automatically so you don't have to pull exports.
The percentage of customers who stop purchasing from your shop over a given period. The inverse of retention rate. High churn means you are constantly needing new customers to maintain revenue.
100 customers churned / 500 start customers = 20% quarterly churn
E-commerce annual: 60-80%. Monthly: 5-10%. Subscription boxes: 10-15% monthly.
The percentage of customers who stop purchasing from your shop over a given period. The inverse of retention rate. High churn means you are constantly needing new customers to maintain revenue.
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
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