Gross Margin the percentage of revenue remaining after subtracting the cost of goods sold (COGS). It shows how much of each dollar is available to cover operating expenses and profit.
Dashboardly calculates Gross Margin from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
Beauty: 65-80%. Fashion: 50-65%. Electronics: 30-45%. Health: 60-75%. Home: 45-60%.
Gross Margin (%) = ((Revenue - COGS) / Revenue) × 100
TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates Gross Margin from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
Gross Margin is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks Gross Margin automatically so you don't have to pull exports.
Want more context on Gross Margin? TikTok Shop Fee Calculator.
The percentage of revenue remaining after subtracting the cost of goods sold (COGS). It shows how much of each dollar is available to cover operating expenses and profit.
($24.99 - $8.50) / $24.99 = 66% gross margin
Beauty: 65-80%. Fashion: 50-65%. Electronics: 30-45%. Health: 60-75%. Home: 45-60%.
The percentage of revenue remaining after subtracting the cost of goods sold (COGS). It shows how much of each dollar is available to cover operating expenses and profit.
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
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