Private Label products manufactured by a third party but sold under your own brand name. You control branding, packaging, and pricing. Higher margins than reselling but requires more upfront investment and MOQs.
Dashboardly calculates Private Label from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
MOQ: typically 500-5000 units. Lead time: 30-60 days. Gross margins: 40-70% vs reselling 20-40%.
Typical Private Label Margin = 40-70% gross margin
TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates Private Label from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
Private Label is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks Private Label automatically so you don't have to pull exports.
Our complete walkthrough of Private Label: the TikTok Shop fee + profit breakdown.
Products manufactured by a third party but sold under your own brand name. You control branding, packaging, and pricing. Higher margins than reselling but requires more upfront investment and MOQs.
$5 product cost, sell at $24.99 = 80% gross margin (before fees)
MOQ: typically 500-5000 units. Lead time: 30-60 days. Gross margins: 40-70% vs reselling 20-40%.
Products manufactured by a third party but sold under your own brand name. You control branding, packaging, and pricing. Higher margins than reselling but requires more upfront investment and MOQs.
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
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