Gross Revenue the total income from all sales before any deductions such as fees, refunds, returns, or discounts. On TikTok Shop, gross revenue equals your total GMV before platform fees and other costs are subtracted.
Dashboardly calculates Gross Revenue from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
TikTok Shop avg gross revenue varies by category. Top beauty sellers: $50K-$200K/mo. Mid-tier sellers: $5K-$30K/mo.
Gross Revenue = Total Units Sold × Selling Price
TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates Gross Revenue from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
Gross Revenue is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks Gross Revenue automatically so you don't have to pull exports.
Read more about Gross Revenue in TikTok Shop Profit Tracking: How a Profit OS Replaces Spreadsheets and Guesswork.
The total income from all sales before any deductions such as fees, refunds, returns, or discounts. On TikTok Shop, gross revenue equals your total GMV before platform fees and other costs are subtracted.
500 units × $24.99 = $12,495 gross revenue
TikTok Shop avg gross revenue varies by category. Top beauty sellers: $50K-$200K/mo. Mid-tier sellers: $5K-$30K/mo.
The total income from all sales before any deductions such as fees, refunds, returns, or discounts. On TikTok Shop, gross revenue equals your total GMV before platform fees and other costs are subtracted.
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
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