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What Is a UPC?

UPC a 12-digit barcode used to identify products in US and Canadian retail. Often required for TikTok Shop product listings, especially for branded and resold products.

How Dashboardly Tracks UPC

Dashboardly calculates UPC from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.

  • Actual order revenue — not estimated or attributed revenue
  • Refunds and returns deducted automatically
  • All platform fees included for profit-level accuracy
  • Historical trends so you spot changes before they hit profit

Frequently asked questions

What is a good UPC?

Cost: $250 for 10 UPCs from GS1. Free alternatives exist but may cause issues. Private label sellers must purchase their own.

How do I calculate UPC?

N/A

Why is my UPC different from what TikTok Shop reports?

TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates UPC from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.

When should I track UPC?

UPC is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks UPC automatically so you don't have to pull exports.

Related tools & resources

A 12-digit barcode used to identify products in US and Canadian retail. Often required for TikTok Shop product listings, especially for branded and resold products.
Definition

A 12-digit barcode used to identify products in US and Canadian retail. Often required for TikTok Shop product listings, especially for branded and resold products.

Formula

N/A

Example Calculation

UPC example: 012345678901 — found on product packaging barcode

Benchmarks for TikTok Shop Sellers

Cost: $250 for 10 UPCs from GS1. Free alternatives exist but may cause issues. Private label sellers must purchase their own.

Why It Matters for TikTok Shop Sellers

A 12-digit barcode used to identify products in US and Canadian retail. Often required for TikTok Shop product listings, especially for branded and resold products.

Related Terms

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