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What Is Landed Cost?

Landed Cost the total cost to get a product to your warehouse or fulfillment center, including manufacturing, packaging, inbound freight, customs duties, inspection fees, and insurance.

How Dashboardly Tracks Landed Cost

Dashboardly calculates Landed Cost from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.

  • Actual order revenue — not estimated or attributed revenue
  • Refunds and returns deducted automatically
  • All platform fees included for profit-level accuracy
  • Historical trends so you spot changes before they hit profit

Frequently asked questions

What is a good Landed Cost?

Landed cost is typically 1.4-2x the factory price. Budget 40-100% markup over FOB price.

How do I calculate Landed Cost?

Landed Cost = Product Cost + Shipping + Duties + Packaging + Insurance + Inspection

Why is my Landed Cost different from what TikTok Shop reports?

TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates Landed Cost from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.

When should I track Landed Cost?

Landed Cost is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks Landed Cost automatically so you don't have to pull exports.

Related tools & resources

For a deeper look at Landed Cost, see How to Calculate COGS for TikTok Shop Products.

The total cost to get a product to your warehouse or fulfillment center, including manufacturing, packaging, inbound freight, customs duties, inspection fees, and insurance.
Definition

The total cost to get a product to your warehouse or fulfillment center, including manufacturing, packaging, inbound freight, customs duties, inspection fees, and insurance.

Formula

Landed Cost = Product Cost + Shipping + Duties + Packaging + Insurance + Inspection

Example Calculation

$3.50 product + $0.80 shipping + $0.35 duty + $0.25 packaging = $4.90 landed cost

Benchmarks for TikTok Shop Sellers

Landed cost is typically 1.4-2x the factory price. Budget 40-100% markup over FOB price.

Why It Matters for TikTok Shop Sellers

The total cost to get a product to your warehouse or fulfillment center, including manufacturing, packaging, inbound freight, customs duties, inspection fees, and insurance.

Related Terms

Track This Metric Automatically

Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.

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