Revenue Per Order the average amount of revenue generated from each individual order. It differs from AOV because it can account for post-sale deductions like partial refunds.
Dashboardly calculates Revenue Per Order from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
TikTok Shop avg: $18-$35. Beauty: $22-$40. Fashion: $20-$45. Electronics: $30-$60.
Revenue Per Order = Total Net Revenue / Total Orders
TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates Revenue Per Order from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
Revenue Per Order is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks Revenue Per Order automatically so you don't have to pull exports.
The average amount of revenue generated from each individual order. It differs from AOV because it can account for post-sale deductions like partial refunds.
$8,500 net revenue / 400 orders = $21.25 per order
TikTok Shop avg: $18-$35. Beauty: $22-$40. Fashion: $20-$45. Electronics: $30-$60.
The average amount of revenue generated from each individual order. It differs from AOV because it can account for post-sale deductions like partial refunds.
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
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