Net Profit the total earnings remaining after all expenses — COGS, operating costs, platform fees, advertising, and taxes — are subtracted from revenue.
Dashboardly calculates Net Profit from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
TikTok Shop: 10-25% net margin typical. Top sellers 20-30%. Below 10% = warning zone.
Net Profit = Net Revenue – COGS – Operating Expenses – Ad Spend – Taxes
TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates Net Profit from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
Net Profit is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks Net Profit automatically so you don't have to pull exports.
See how Net Profit works in practice in How to Manage Multiple TikTok Shop Clients as an Agency.
The total earnings remaining after all expenses — COGS, operating costs, platform fees, advertising, and taxes — are subtracted from revenue.
$34,200 GMV → $31,122 net revenue → $15,561 gross profit → $7,780 net profit (22.8% margin)
TikTok Shop: 10-25% net margin typical. Top sellers 20-30%. Below 10% = warning zone.
The total earnings remaining after all expenses — COGS, operating costs, platform fees, advertising, and taxes — are subtracted from revenue.
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
Start Free Trial →
