ROAS (Return on Ad Spend) the ratio of revenue generated from advertising to the amount spent on that advertising. It measures the effectiveness of your ad campaigns.
Dashboardly calculates ROAS from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
TikTok Shop: Average 1.4-2.5x, Good 3-5x, Excellent 5x+. Spark Ads outperform in-feed by 20-40%.
ROAS = Revenue from Ads / Ad Spend
TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates ROAS from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
ROAS is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks ROAS automatically so you don't have to pull exports.
Read more about ROAS in tracking ad spend at the SKU level.
The ratio of revenue generated from advertising to the amount spent on that advertising. It measures the effectiveness of your ad campaigns.
$12,000 revenue from TikTok ads / $2,000 ad spend = 6.0x ROAS
TikTok Shop: Average 1.4-2.5x, Good 3-5x, Excellent 5x+. Spark Ads outperform in-feed by 20-40%.
The ratio of revenue generated from advertising to the amount spent on that advertising. It measures the effectiveness of your ad campaigns.
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
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