Repeat Purchase Rate the percentage of customers who make more than one purchase from your shop. A key indicator of customer satisfaction and product-market fit.
Dashboardly calculates Repeat Purchase Rate from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
TikTok Shop avg: 15-25%. Beauty/consumables: 25-40%. Fashion: 15-25%. Electronics: 5-15%.
Repeat Purchase Rate = (Customers with 2+ Orders / Total Customers) × 100
TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates Repeat Purchase Rate from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
Repeat Purchase Rate is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks Repeat Purchase Rate automatically so you don't have to pull exports.
Want more context on Repeat Purchase Rate? How to Track TikTok Shop Performance: 2026 Complete Guide.
The percentage of customers who make more than one purchase from your shop. A key indicator of customer satisfaction and product-market fit.
150 repeat buyers / 1,000 total customers = 15% repeat rate
TikTok Shop avg: 15-25%. Beauty/consumables: 25-40%. Fashion: 15-25%. Electronics: 5-15%.
The percentage of customers who make more than one purchase from your shop. A key indicator of customer satisfaction and product-market fit.
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
Start Free Trial →
