Lifetime Value (LTV) the total revenue a customer generates over their entire relationship with your business, from first purchase to last.
Dashboardly calculates LTV from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
TikTok Shop LTV: $40-120. Shopify DTC: $150-400. Amazon: $80-200. TikTok repeat purchase rate: 81.3%.
LTV = Average Order Value × Purchase Frequency × Customer Lifespan
TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates LTV from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
LTV is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks LTV automatically so you don't have to pull exports.
For a deeper look at LTV, see Customer Lifetime Value Strategies for TikTok Shop: Complete 2026 Guide.
The total revenue a customer generates over their entire relationship with your business, from first purchase to last.
$28 AOV × 2.3 purchases/year × 1.5 years = $96.60 LTV
TikTok Shop LTV: $40-120. Shopify DTC: $150-400. Amazon: $80-200. TikTok repeat purchase rate: 81.3%.
The total revenue a customer generates over their entire relationship with your business, from first purchase to last.
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
Start Free Trial →
