White Label generic products manufactured by a third party that you rebrand and sell as your own. Similar to private label but with less product customization — typically just logo/packaging changes.
Dashboardly calculates White Label from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
Lower MOQ than private label (often 100-500 units). Faster to market. Less differentiation from competitors.
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TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates White Label from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
White Label is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks White Label automatically so you don't have to pull exports.
Generic products manufactured by a third party that you rebrand and sell as your own. Similar to private label but with less product customization — typically just logo/packaging changes.
A generic vitamin bottle with your custom label = white label product
Lower MOQ than private label (often 100-500 units). Faster to market. Less differentiation from competitors.
Generic products manufactured by a third party that you rebrand and sell as your own. Similar to private label but with less product customization — typically just logo/packaging changes.
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
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