Home
Glossary
Term Name
Category

What Is a GTIN?

GTIN a universal product identifier used for global commerce. The umbrella term covering UPC (12 digits), EAN (13 digits), and ISBN (books). Some TikTok Shop categories require GTINs for listing.

How Dashboardly Tracks GTIN

Dashboardly calculates GTIN from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.

  • Actual order revenue — not estimated or attributed revenue
  • Refunds and returns deducted automatically
  • All platform fees included for profit-level accuracy
  • Historical trends so you spot changes before they hit profit

Frequently asked questions

What is a good GTIN?

Required for: branded products, electronics, health items. Not required for: handmade, private label (sometimes).

How do I calculate GTIN?

N/A

Why is my GTIN different from what TikTok Shop reports?

TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates GTIN from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.

When should I track GTIN?

GTIN is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks GTIN automatically so you don't have to pull exports.

Related tools & resources

A universal product identifier used for global commerce. The umbrella term covering UPC (12 digits), EAN (13 digits), and ISBN (books). Some TikTok Shop categories require GTINs for listing.
Definition

A universal product identifier used for global commerce. The umbrella term covering UPC (12 digits), EAN (13 digits), and ISBN (books). Some TikTok Shop categories require GTINs for listing.

Formula

N/A

Example Calculation

A beauty product's UPC barcode 012345678901 is a type of GTIN

Benchmarks for TikTok Shop Sellers

Required for: branded products, electronics, health items. Not required for: handmade, private label (sometimes).

Why It Matters for TikTok Shop Sellers

A universal product identifier used for global commerce. The umbrella term covering UPC (12 digits), EAN (13 digits), and ISBN (books). Some TikTok Shop categories require GTINs for listing.

Related Terms

Track This Metric Automatically

Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.

Start Free Trial →
Free 14-day trial