EAN a 13-digit barcode used internationally for product identification. The European equivalent of UPC. Required for products sold in international markets.
Dashboardly calculates EAN from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
Used in 100+ countries. Required for cross-border TikTok Shop in some regions. Compatible with most scanning systems.
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TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates EAN from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
EAN is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks EAN automatically so you don't have to pull exports.
A 13-digit barcode used internationally for product identification. The European equivalent of UPC. Required for products sold in international markets.
EAN example: 4006381333931 — 13-digit international barcode
Used in 100+ countries. Required for cross-border TikTok Shop in some regions. Compatible with most scanning systems.
A 13-digit barcode used internationally for product identification. The European equivalent of UPC. Required for products sold in international markets.
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
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