Reach the number of unique users who see your content or advertisement at least once. Unlike impressions, reach counts each person only once regardless of how many times they see it.
Dashboardly calculates Reach from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
Organic: highly variable. Paid campaigns: reach depends on targeting. Typical frequency goal: 2-4x.
Reach is a platform-provided metric. Frequency = Impressions / Reach
TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates Reach from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
Reach is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks Reach automatically so you don't have to pull exports.
The number of unique users who see your content or advertisement at least once. Unlike impressions, reach counts each person only once regardless of how many times they see it.
500,000 impressions / 200,000 reach = 2.5 frequency (each person saw it 2.5 times)
Organic: highly variable. Paid campaigns: reach depends on targeting. Typical frequency goal: 2-4x.
The number of unique users who see your content or advertisement at least once. Unlike impressions, reach counts each person only once regardless of how many times they see it.
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
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