Social Commerce the buying and selling of products directly within social media platforms, without leaving the app. TikTok Shop is the leading social commerce platform in the US.
Dashboardly calculates Social Commerce from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
US social commerce: $80B+ projected 2026. TikTok Shop: $23.4B projected 2026 (~29% market share).
N/A — social commerce is a business model, not a metric
TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates Social Commerce from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
Social Commerce is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks Social Commerce automatically so you don't have to pull exports.
For a deeper look at Social Commerce, see TikTok Shop vs Shopify: Fees, Profit & Where to Sell in 2026.
The buying and selling of products directly within social media platforms, without leaving the app. TikTok Shop is the leading social commerce platform in the US.
A viewer watches a TikTok video, taps the product link, and buys without leaving TikTok = social commerce
US social commerce: $80B+ projected 2026. TikTok Shop: $23.4B projected 2026 (~29% market share).
The buying and selling of products directly within social media platforms, without leaving the app. TikTok Shop is the leading social commerce platform in the US.
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
Start Free Trial →
