Net Margin the percentage of revenue remaining after ALL expenses: COGS, platform fees, shipping, advertising, affiliate commissions, and overhead. The truest measure of profitability.
Dashboardly calculates Net Margin from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
Healthy: 15-25%. Good: 10-15%. At risk: 5-10%. Losing money: <5%.
Net Margin (%) = (Net Profit / Revenue) × 100
TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates Net Margin from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
Net Margin is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks Net Margin automatically so you don't have to pull exports.
Read more about Net Margin in Is TikTok Shop Worth It in 2026? Real Numbers from Real Sellers.
The percentage of revenue remaining after ALL expenses: COGS, platform fees, shipping, advertising, affiliate commissions, and overhead. The truest measure of profitability.
$8.30 net profit / $29.99 revenue = 27.7% net margin
Healthy: 15-25%. Good: 10-15%. At risk: 5-10%. Losing money: <5%.
The percentage of revenue remaining after ALL expenses: COGS, platform fees, shipping, advertising, affiliate commissions, and overhead. The truest measure of profitability.
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
Start Free Trial →
