Cost Per Click (CPC) the amount paid each time a user clicks on your advertisement. It's a key metric for measuring the cost efficiency of paid ad campaigns.
Dashboardly calculates CPC from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
TikTok: $0.20-$0.80. Meta/Facebook: $0.50-$2.00. Google Ads: $1.00-$3.00. Lower CPC = more traffic per dollar.
CPC = Total Ad Spend / Total Clicks
TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates CPC from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
CPC is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks CPC automatically so you don't have to pull exports.
More on CPC and related metrics: our complete TikTok Shop metrics guide.
The amount paid each time a user clicks on your advertisement. It's a key metric for measuring the cost efficiency of paid ad campaigns.
$500 ad spend / 1,250 clicks = $0.40 CPC
TikTok: $0.20-$0.80. Meta/Facebook: $0.50-$2.00. Google Ads: $1.00-$3.00. Lower CPC = more traffic per dollar.
The amount paid each time a user clicks on your advertisement. It's a key metric for measuring the cost efficiency of paid ad campaigns.
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
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