Blended ROAS the ratio of total revenue to total advertising spend across ALL channels and campaigns combined. Unlike per-campaign ROAS, blended ROAS gives you the overall picture of ad efficiency.
Dashboardly calculates Blended ROAS from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
Healthy: 3-5x. Good: 5-8x. Excellent: 8x+. Break-even: depends on margins (typically 2-3x).
Blended ROAS = Total Revenue / Total Ad Spend
TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates Blended ROAS from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
Blended ROAS is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks Blended ROAS automatically so you don't have to pull exports.
Want more context on Blended ROAS? TikTok Shop Metrics Explained.
The ratio of total revenue to total advertising spend across ALL channels and campaigns combined. Unlike per-campaign ROAS, blended ROAS gives you the overall picture of ad efficiency.
$50,000 revenue / $12,000 total ad spend = 4.2x blended ROAS
Healthy: 3-5x. Good: 5-8x. Excellent: 8x+. Break-even: depends on margins (typically 2-3x).
The ratio of total revenue to total advertising spend across ALL channels and campaigns combined. Unlike per-campaign ROAS, blended ROAS gives you the overall picture of ad efficiency.
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
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