Overhead indirect business costs not directly tied to producing or selling a specific product. Includes rent, utilities, software subscriptions, insurance, and administrative costs.
Dashboardly calculates Overhead from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
Lean TikTok shops: 5-10% of revenue. Growing operations: 10-20%. Over 20% means overhead is too high.
Overhead Rate = Total Overhead / Total Revenue × 100
TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates Overhead from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
Overhead is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks Overhead automatically so you don't have to pull exports.
Read more about Overhead in How to Calculate COGS for TikTok Shop Products.
Indirect business costs not directly tied to producing or selling a specific product. Includes rent, utilities, software subscriptions, insurance, and administrative costs.
$1,500 overhead / $15,000 revenue = 10% overhead rate
Lean TikTok shops: 5-10% of revenue. Growing operations: 10-20%. Over 20% means overhead is too high.
Indirect business costs not directly tied to producing or selling a specific product. Includes rent, utilities, software subscriptions, insurance, and administrative costs.
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
Start Free Trial →
