Ad Spend the total amount of money invested in paid advertising across all campaigns and ad types. On TikTok Shop, this includes In-Feed Ads, Spark Ads, Shopping Ads, and LIVE Ads.
Dashboardly calculates Ad Spend from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
Small sellers: $500-$2,000/mo. Growing: $2,000-$10,000/mo. Scaled: $10,000-$50,000+/mo.
Total Ad Spend = Sum of All Campaign Spending Over Period
TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates Ad Spend from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
Ad Spend is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks Ad Spend automatically so you don't have to pull exports.
Read more about Ad Spend in tracking ad spend at the SKU level.
The total amount of money invested in paid advertising across all campaigns and ad types. On TikTok Shop, this includes In-Feed Ads, Spark Ads, Shopping Ads, and LIVE Ads.
In-Feed: $1,500 + Spark Ads: $800 + Shopping Ads: $700 = $3,000 total ad spend
Small sellers: $500-$2,000/mo. Growing: $2,000-$10,000/mo. Scaled: $10,000-$50,000+/mo.
The total amount of money invested in paid advertising across all campaigns and ad types. On TikTok Shop, this includes In-Feed Ads, Spark Ads, Shopping Ads, and LIVE Ads.
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
Start Free Trial →
