Gross Profit the revenue remaining after subtracting the cost of goods sold (COGS). It represents the profit before operating expenses, marketing, and overhead.
Dashboardly calculates Gross Profit from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
TikTok Shop gross margins: Beauty 55-65%, Fashion 45-55%, Electronics 35-45%, Home 40-50%.
Gross Profit = Net Revenue – COGS
TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates Gross Profit from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
Gross Profit is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks Gross Profit automatically so you don't have to pull exports.
For a deeper look at Gross Profit, see The True Profit Formula for TikTok Shop: Calculate Your Real Margins.
The revenue remaining after subtracting the cost of goods sold (COGS). It represents the profit before operating expenses, marketing, and overhead.
$31,122 net revenue – $16,074 COGS = $15,048 gross profit (48.4% gross margin)
TikTok Shop gross margins: Beauty 55-65%, Fashion 45-55%, Electronics 35-45%, Home 40-50%.
The revenue remaining after subtracting the cost of goods sold (COGS). It represents the profit before operating expenses, marketing, and overhead.
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
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