Stockout Rate the percentage of time or frequency that a product is unavailable for purchase due to zero inventory. High stockout rates mean lost revenue and damaged Shop Score.
Dashboardly calculates Stockout Rate from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
Healthy: <5%. Concerning: 5-15%. Critical: >15%. Each stockout day costs avg 2-3 days of recovery sales.
Stockout Rate = (Days Out of Stock / Total Days) × 100
TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates Stockout Rate from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
Stockout Rate is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks Stockout Rate automatically so you don't have to pull exports.
The percentage of time or frequency that a product is unavailable for purchase due to zero inventory. High stockout rates mean lost revenue and damaged Shop Score.
15 days out of stock / 90 days = 16.7% stockout rate
Healthy: <5%. Concerning: 5-15%. Critical: >15%. Each stockout day costs avg 2-3 days of recovery sales.
The percentage of time or frequency that a product is unavailable for purchase due to zero inventory. High stockout rates mean lost revenue and damaged Shop Score.
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
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