Cart Abandonment Rate the percentage of shoppers who add items to their cart but leave without completing the purchase. On TikTok Shop, abandonment is often driven by impulse-browse behavior.
Dashboardly calculates Cart Abandonment Rate from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
TikTok Shop: 65-80%. E-commerce average: 70%. Mobile commerce: 75-85%.
Cart Abandonment Rate = (Carts Created - Completed Orders) / Carts Created × 100
TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates Cart Abandonment Rate from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
Cart Abandonment Rate is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks Cart Abandonment Rate automatically so you don't have to pull exports.
The percentage of shoppers who add items to their cart but leave without completing the purchase. On TikTok Shop, abandonment is often driven by impulse-browse behavior.
1,000 carts - 300 orders = 70% abandonment rate
TikTok Shop: 65-80%. E-commerce average: 70%. Mobile commerce: 75-85%.
The percentage of shoppers who add items to their cart but leave without completing the purchase. On TikTok Shop, abandonment is often driven by impulse-browse behavior.
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
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