Net Revenue total revenue after subtracting returns, refunds, platform referral fees, and payment processing fees from gross merchandise value (GMV).
Dashboardly calculates Net Revenue from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
TikTok Shop net revenue is typically 85-92% of GMV. With affiliates: 65-80% of GMV.
Net Revenue = GMV – Returns – Referral Fees – Refund Admin Fees
TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates Net Revenue from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
Net Revenue is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks Net Revenue automatically so you don't have to pull exports.
Want more context on Net Revenue? TikTok Shop Analytics: The Complete Guide for Sellers.
Total revenue after subtracting returns, refunds, platform referral fees, and payment processing fees from gross merchandise value (GMV).
$34,200 GMV – $1,710 returns (5%) – $2,052 referral fee (6%) = ~$30,438 net revenue
TikTok Shop net revenue is typically 85-92% of GMV. With affiliates: 65-80% of GMV.
Total revenue after subtracting returns, refunds, platform referral fees, and payment processing fees from gross merchandise value (GMV).
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
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