CTR (Click-Through Rate) the percentage of people who click on your ad or link after seeing it. Higher CTR indicates more compelling creative and targeting.
Dashboardly calculates CTR (Click-Through Rate) from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
TikTok overall: 0.61%. TikTok ecommerce: 0.84%. Spark Ads: 1.5-3%. Product links in videos: 3-8%.
CTR = (Total Clicks / Total Impressions) × 100
TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates CTR (Click-Through Rate) from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
CTR (Click-Through Rate) is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks CTR (Click-Through Rate) automatically so you don't have to pull exports.
Want more context on CTR (Click-Through Rate)? TikTok Shop Metrics Explained.
The percentage of people who click on your ad or link after seeing it. Higher CTR indicates more compelling creative and targeting.
1,250 clicks / 100,000 impressions = 1.25% CTR
TikTok overall: 0.61%. TikTok ecommerce: 0.84%. Spark Ads: 1.5-3%. Product links in videos: 3-8%.
The percentage of people who click on your ad or link after seeing it. Higher CTR indicates more compelling creative and targeting.
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
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