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What Is Cost Per Order?

Cost Per Order the total cost associated with processing and fulfilling a single order, including COGS, platform fees, shipping, packaging, and labor.

How Dashboardly Tracks Cost Per Order

Dashboardly calculates Cost Per Order from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.

  • Actual order revenue — not estimated or attributed revenue
  • Refunds and returns deducted automatically
  • All platform fees included for profit-level accuracy
  • Historical trends so you spot changes before they hit profit

Frequently asked questions

What is a good Cost Per Order?

TikTok Shop avg: $12-$25. Low-cost items: $8-$15. Premium items: $20-$40.

How do I calculate Cost Per Order?

Cost Per Order = Total Costs / Total Orders

Why is my Cost Per Order different from what TikTok Shop reports?

TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates Cost Per Order from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.

When should I track Cost Per Order?

Cost Per Order is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks Cost Per Order automatically so you don't have to pull exports.

Related tools & resources

See how Cost Per Order works in practice in instantly calculate your TikTok Shop fees.

The total cost associated with processing and fulfilling a single order, including COGS, platform fees, shipping, packaging, and labor.
Definition

The total cost associated with processing and fulfilling a single order, including COGS, platform fees, shipping, packaging, and labor.

Formula

Cost Per Order = Total Costs / Total Orders

Example Calculation

$12,000 total costs / 600 orders = $20 cost per order

Benchmarks for TikTok Shop Sellers

TikTok Shop avg: $12-$25. Low-cost items: $8-$15. Premium items: $20-$40.

Why It Matters for TikTok Shop Sellers

The total cost associated with processing and fulfilling a single order, including COGS, platform fees, shipping, packaging, and labor.

Related Terms

Track This Metric Automatically

Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.

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