Attribution Window the time period after a user interacts with an ad during which any resulting purchase is attributed to that ad. TikTok Shop default is 7-day click-through and 1-day view-through.
Dashboardly calculates Attribution Window from your live TikTok Shop data — pulling actual orders, fees, refunds, and returns so the number you see matches your P&L.
TikTok default: 7-day click, 1-day view. Meta: 7-day click, 1-day view. Google: 30-day click.
N/A — attribution window is a time setting, not a calculation
TikTok's native reports use attributed metrics with click- and view-through windows. Dashboardly calculates Attribution Window from actual order revenue, deducting refunds and returns for a truer number that matches your real P&L.
Attribution Window is a leading indicator — check it daily if you're running ads or running pricing experiments, weekly otherwise. Dashboardly tracks Attribution Window automatically so you don't have to pull exports.
Read more about Attribution Window in What Is GMV on TikTok Shop — And Why It's Not Your Revenue.
The time period after a user interacts with an ad during which any resulting purchase is attributed to that ad. TikTok Shop default is 7-day click-through and 1-day view-through.
User clicks ad Monday, buys Thursday (4 days later) → sale attributed to the ad (within 7-day window)
TikTok default: 7-day click, 1-day view. Meta: 7-day click, 1-day view. Google: 30-day click.
The time period after a user interacts with an ad during which any resulting purchase is attributed to that ad. TikTok Shop default is 7-day click-through and 1-day view-through.
Dashboardly connects to your TikTok Shop and calculates this metric plus 30+ others per SKU. No spreadsheets. No manual math.
Start Free Trial →
