Here is an uncomfortable truth: most TikTok Shop sellers do not know their actual profit. They see GMV in Seller Center and assume they are doing well — until they check their bank account.

The gap between GMV and real profit can be 50-70%. This guide explains why and how to track what actually matters.

The GMV Illusion

Sounds great, right? But here is what actually happens to that $10,000:

Your $10,000 GMV became $1,600 in real profit. That is a 16% net margin — actually healthy for TikTok Shop. But without tracking this, you would never know.

What You Need to Track

• True revenue (after returns and refunds)
• All TikTok fees (referral, processing, FBT)
• COGS per SKU (landed cost, not factory price)
• Affiliate commissions (your biggest variable cost)
• Ad spend (and ROAS per campaign)
• Net profit per order (are individual sales profitable?)

How Dashboardly Tracks Profit

Dashboardly pulls your TikTok Shop order data in real time and automatically applies every fee, commission, and cost to give you a true P&L dashboard. No spreadsheets. No manual calculations. No guessing.