If you sell on both TikTok Shop and Shopify — or are considering TikTok Shop — you are probably wondering how analytics compare between the two platforms. This guide breaks down Dashboardly vs Shopify Analytics to help you choose the right tool.

The Core Difference

Feature Comparison

What Shopify Analytics Does Well

• Built-in and free with any Shopify plan
• Sales reports, customer reports, acquisition reports
• Product performance tracking
• Integration with Shopify POS
• Basic financial reports on higher plans

What Shopify Analytics Misses

• No true P&L dashboard — shows revenue but not net profit after all costs
• No TikTok Shop data — if you sell on both platforms, Shopify cannot see TikTok orders
• Limited COGS — requires third-party apps like TrueProfit for profit tracking
• No affiliate commission tracking — critical for TikTok Shop sellers

What Dashboardly Does Differently

• TikTok Shop native: Understands referral fees, FBT costs, affiliate commissions, settlement cycles
• Real-time P&L: See true profit per order, per product, per day
• Automatic fee calculation: No manual entry of TikTok fees
• Multi-shop support: Track multiple TikTok Shop accounts in one dashboard

Who Should Use What?

If you sell on both platforms, you likely need both tools — Shopify Analytics for your Shopify store and Dashboardly for your TikTok Shop operations.