Feature Breakdown
Overview
Both Dashboardly and TrueProfit help ecommerce sellers track profit. The difference is in where they started and what they prioritize. TrueProfit launched as a Shopify profit tracker and later added TikTok Shop support. Dashboardly was built from day one for TikTok Shop's specific fee structure and data model.
If you sell primarily on Shopify with some TikTok Shop volume, TrueProfit may cover your needs. If TikTok Shop is your primary or fastest-growing channel, Dashboardly handles the nuances that Shopify-first tools miss.
Feature Comparison
| Feature | Dashboardly | TrueProfit |
|---|---|---|
| Built for TikTok Shop | Native — every fee type, every edge case | Added as secondary integration |
| TikTok fee accuracy | All 15+ fee types tracked automatically | Covers main fees, misses some TikTok-specific deductions |
| Affiliate commission tracking | Per-creator breakdown with ROI analysis | Basic affiliate cost tracking |
| Shopify support | TikTok Shop only (focused) | Full Shopify integration |
| SKU-level P&L | Yes — per product, per order | Yes — per product |
| Real-time data sync | Yes — via TikTok Shop API | Yes — periodic sync |
| Multi-shop support | Yes — agency-ready | Yes |
| Pricing | $29-$599/mo | $19.95-$99.95/mo |
Where Dashboardly Wins
- TikTok Shop fee depth: TikTok charges referral fees (8%), payment processing (~2%), affiliate commissions, FBT fees, platform promotion deductions, and more. Dashboardly tracks all of them natively. TrueProfit's TikTok integration covers the basics but was designed for Shopify's simpler fee model.
- Affiliate analytics: Dashboardly breaks down commission costs per creator, showing which affiliates are profitable and which are eating your margin. For TikTok Shop sellers relying on creator-driven sales, this is critical.
- TikTok-specific UX: Every metric, report, and alert is designed for TikTok Shop workflows. No Shopify clutter.
Where TrueProfit Wins
- Multi-platform coverage: If you sell on Shopify, Amazon, and TikTok Shop, TrueProfit gives you one view across channels. Dashboardly is TikTok Shop-only.
- Shopify ecosystem: TrueProfit integrates deeply with Shopify apps, themes, and workflows. It's the stronger choice for Shopify-first sellers.
- Lower entry price: TrueProfit starts at $19.95/mo vs. Dashboardly's $29/mo.
Recommendation
Choose Dashboardly if TikTok Shop is your primary sales channel and you need accurate tracking of every TikTok-specific fee, especially affiliate commissions. Choose TrueProfit if you're a Shopify-first seller with TikTok Shop as a secondary channel and need cross-platform reporting. The right tool depends on where your revenue concentration is — not which one has more features on paper.
See your real TikTok Shop profit. Try Dashboardly free for 14 days — connect your shop in 2 minutes and see what you actually keep after every fee.
Frequently asked questions
Which is better: Dashboardly or TrueProfit?
Side-by-side comparison of pricing, features, TikTok Shop support, and accuracy for profit tracking.
What is the main difference between Dashboardly and TrueProfit?
The key differences lie in pricing structure, feature depth, data accuracy, and ease of use. Read the full comparison above for a detailed breakdown of each factor.
Can I use Dashboardly and TrueProfit together?
In most cases, yes. Many TikTok Shop sellers use multiple tools for different purposes. However, using a single comprehensive platform often saves time and provides more accurate cross-metric analysis.
Which tool is more affordable: Dashboardly or TrueProfit?
Pricing varies by plan tier and feature set. Compare the pricing sections above for current rates. Consider total cost of ownership including time spent, not just subscription price.
